Crucial Colour

Crucial Colour turned 18 years old and wanted a campaign to celebrate their coming of age! Following on from marketing research it was apparent that they were always commended on the unique personality and experience of their staff. Door 22 wanted to represent the personality and character of the company and so created a film poster parody series sent out in a staged campaign.

“Crucial Colour have been working with Door 22 since they began trading in 2002. We have undertaken several projects together and just love them and their creativity. They seem to understand our company’s soul. So much so, that we just let them get on as they clearly know best! A delightful company to deal with in all respects.”
David Cole, Crucial Colour