Job Tonic is a new recruitment website that offers the opportunity to earn money by referring friends online. It has an impressive high profile corporate and retail client list with a broad industry coverage. Our brief was to boost candidate usage of the site, both jobseekers and referrers with an advertising campaign and large direct mail run. We built on the bold brand and vibrant colours and came up with a concept to illustrate the refreshing edge to online recruitment that Job Tonic has.