From newsletters, to media passes, exhibitor regulations and helicopter pilot guidelines, the information that Farnborough International need to produce is crucial with a strong focus on safety and clarity it was important to strike a relevant balance between creative and factual instruction. Each project had strict deadlines for delivery.
Farnborough International Ltd, engaged Door 22 as their creative advertising agency for the 2008 public airshow campaign in January 2008. Pitching against top London agencies, Door 22 outshone competitors, offering a cost effective and innovative concept. Response to the campaign has been outstanding, seeing ticket sales a month ahead of sales from the same time in the selling cycle last airshow.
Marketing Manager - Farnborough Airshow