The brief

Unlimit Health is an international organisation working to end parasitic disease. Their vision is a world free of preventable disease, in which everyone everywhere can reach their full potential. Their mission is to prevent and treat neglected infectious diseases through impactful and comprehensive health programmes.

Previously named Schistosomiasis Control Initiative (SCI) Foundation, their board and senior management team made a decision to rebrand as the current name and brand was unlikely to serve the organisation as they moved into the future. In addition to the name being difficult to understand, it no longer reflected their mission in its entirety. The visual identity of the brand was restrictive and lacked creativity. The new name, brand and guidelines needed to reflect their new five-year strategy and their focus on improving health equity and working in partnership with international ministries of health.

The solution

Unlimit Health commissioned us to support them and work alongside marketing communications consultant Samantha Brown to deliver the creative elements of the ambitious rebrand. The logo, visual elements, brand guidelines, brand personality and suite of assets, creatively interpreted a refined brand positioning. Their timeframe was tight and included navigating a large set of focus groups for internal and external buy-in. The identity was developed around the need to immediately represent the INGO in its health sector space of eradicating waterborne disease.

Unlimit Health’s new identity is centred around a playful and bold logo. The mark is a visual representation of a parasite forming the letter U within a water droplet – signifying how the disease is transmitted. Whilst losing the word Schistosomiasis in the new name and broader focus, it was important to retain a visual link to the foundations of the organisation. The full stop illustrates the ambition to eliminate parasitic infections, for good.

Further reading: Head of Communications, Paula Plaza explains the process of the rebrand in her blog post published on CharityComms: https://www.charitycomms.org.uk/staying-true-to-your-values-when-rebranding